E-commerce has grown rapidly in recent years, but when it comes to purchasing it’s important to find the right B2B suppliers to ensure your business gets the best possible deal. More B2B companies are creating websites for their customers, which is a good thing. However, B2B providers are not necessarily the best source for your products or services. There are many options available to businesses looking to purchase goods online. Here are some tips to help you find the right supplier to fit your company needs:
Use Google Analytics and related portals to track your traffic – Google is the biggest analytics tool available on the internet, and provides businesses with the most detailed information about where their traffic is coming from, what keywords they are searching for, and how that traffic is finding them. Nearly half (49 percent) of all business owners (55 percent) now use Google analytics to track their web traffic, prompting a whopping 83 percent of b2b suppliers surveyed by IBM Business Solutions to identify a strong need to update their e-commerce capacities. Google Analytics enables businesses to get up-to-date on their website’s performance and also provide information such as how often users navigate through the site, how long they stay on a page, how often they click on an ad, what pages they click on most, and what type of ads they click on the most. Google Analytics also integrates seamlessly with other tracking tools, such as Yahoo Search Marketing, Microsoft iConnect and SharePoint, allowing businesses to track and view their web traffic statistics in real-time.
Work with b2b e-commerce design companies – Many businesses choose to partner with established b2b e-commerce design companies that already have existing clientele, rather than starting from scratch. Design companies can provide a range of advantages for both buyer and supplier. By working together, a buyer can gain access to industry knowledge and experience that a new buyer might not otherwise have, whilst a supplier can gain access to a number of specialists who have expertise in specific areas, such as responsive design or creative product testing. Design companies can also provide a ready supply chain for all of your product testing requirements, saving you time and money on product development.
Use a reputable b2b wholesale distributor – If your business is large, it makes sense to enlist the services of a reputable, established b2b wholesale distributor. They will be able to offer a wide range of products to your company at competitive prices, having sourced the best prices from a wholesaler with a strong market presence. They can also provide you with advice on how to make the most of your brand image, helping to strengthen it and position it as a high-end solution, and will help you to create an overall branding strategy that will work for your business.
Utilize the power of analytics – With the right analytics and personalization, your wholesale suppliers can become an extension of your own company, promoting your brands in new markets and delivering new product designs to your customers at reduced prices. With this information, they are in a position to better serve your customer and drive growth through increased volume and higher margins. Through analytics, you can find out where your customers are looking, where they are buying, what they are buying and what factors are making them more likely to buy. With this information you can develop and deliver innovative solutions tailored to your customer’s needs.
Reach your target audience with a diverse range of products and services – One of the keys to success is being able to reach your target audience with a diverse range of products and services. However, in the retail sector, there is often only one way for customers to acquire what they want. So many small businesses today are selling directly to end users. However, reaching your target audience directly through online direct marketing campaigns can be incredibly advantageous. You can provide them with quality content, a personal touch or even send them a promotional message to get their attention. Wholesale suppliers can make this process easier for your businesses through the use of various tools and analytical programs that help identify who your target audience is and how they are trending.